For most of us in the coffee industry, whether we work in a hut or
a traditional cafe, we are concerned with good bar flow. It's something that is
expected and yet rarely discussed. Fresh
Cup Magazine gives a few tips
to help keep your customers happy, your drinks delicious, and your bar clean.
Tip 1: CHECK YOUR WAIT TIME
How long does it take for a customer to
get from the back of the line to the front of the line? Most customers are
perfectly fine waiting 3-5 minutes for their morning cup when they know it'll
be good coffee, however, if your wait time exceeds the typical 5 min and
customers are not getting a consistent taste, it may be time to check your
process. Fresh Cup writer Caleb Peterson says, "it
takes around 25 seconds for a shot to extract, about 15 seconds for 12 oz of
milk to be steamed, and approximately 30 seconds for the coffee to be ground,
dosed, and tamped." He makes the point that these are the time restraints
you deal with when making a traditional latte, however, add in the time it
takes to do the other parts of the process (like take an order, get the milk,
wipe your bar, and take your customer’s money) and you've got about 5 minutes
worth of time for one customer. While 5 minutes is not the standard, it’s
certainly a practical time to shoot for.
Tip 2: PARTING WORDS
It's easy to send a customer away with
just their coffee, but what really sets a place of business apart is their
salutation. Are you sending your customer away with a good feeling that makes
them want to come back? The easiest way to do this is for Barista's to come up
with their own saying, (or for bosses to implement one) that communicates to
the customer you would love to see them again. Some examples are "Thanks
for coming, please come again."; "We're glad you came, see you
later!"; or even just a simple, "Have a great day."
Tip 3: PUT ON A SHOW
If you have the luxury of working in a
space where your customers can see what you're doing, give them something
entertaining to watch while they wait. Most of us will agree that, as a
customer, we'd be much more apt to forget the time spent waiting if we had
something fun to distract us. If you can't show your customers how you’re making
their drink, try talking to them while they wait. In the end, the customer will
feel like he or she is a valued part of your business and will be more likely
to return as a "regular".
Tip 4: WIPE, WIPE, WIPE
The worst thing to see in a cafe is dirty
counters. Why? Because that means that your drink is more than likely going to
have dirt, or espresso grounds, or something else unpleasant in it. As a
Barista, it’s good to be a little “OCD” about your counter tops and their
appearance. Wipe the grounds, the spills, and anything else that get's smeared
on its surface. Be sure to always purge and wipe your steam wands too. It may
seem silly to mention since its one of the Barista's 10 Commandments, but you'd
be surprised how often a shop gets busy and that wand is left with milk caked
on it.
The most important thing to remember is
that whether you own the cafe or not, its cleanliness, friendliness, and
overall experience in the customer's eye will reflect directly back on you.
Take a look at your day to day practices and implement these four tips if you
haven't already.
Resources:
Peterson, Caleb. Blending quality and speed behind the bar. Fresh Cup Magazine. August 2011. Pages: 46-50. Print